![]() In 1972, the name Esso was largely replaced in the U.S. Standard Oil of New Jersey started marketing its products under the Esso brand in 1926. The company adopted the name "Esso" (the phonetic pronunciation of Standard Oil's initials, ' S' and ' O'), to which the other Standard Oil companies would later object. ![]() Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. Standard Oil of New Jersey/Exxon (1911–99)Įsso ( / ˈ ɛ s oʊ/) is a trading name for ExxonMobil. Digital dash cars will need to add our 120 ohm level sensor shown under our add-ons to the right of this ad.For the Canadian gas station using the Esso name, see Imperial Oil. (2) The Racetronix FPWH-006 fuel pump wiring harness must be used with this hanger in order to properly support the power demands of the Racetronix high-performance fuel pump. Quick-disconnect outlets and hose barb adapters (included). ![]()
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